Digital Signage & Display Solutions in Qatar

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1 Top-Quality Digital Signage Displays in Qatar

Top-Quality Digital Signage Displays in Qatar

Axle System installs Digital Signage Solutions in Qatar.We Integrates Display Solutions and Interactive Displays to meet the customer needs.

Digital signage is found today in stores, in restaurants, in supermarkets and hair salons, in hotels, banks, elevators, and in airports. In essence, it can be found anywhere where transmitting information is important, whether for advertising or for news or for the benefit of clientele.

Digital signage is implemented in the store or public area by installing display monitors, which enable changing the content using remote management. The dynamic nature of the screen content and keeping it up-to-date is virtually without cost. Today, digital signage is considered to be a high investment-return technology in comparison to printing methods.

With the aid of digital signage, you can more easily achieve the goals by which advertising success is measured.

Exposure to the advertising message by the target audience, influenced by the successful dissemination of the advertising media

Recall of the advertising message by the target audience, directly exposed to the message

Support by the target audience, with a positive view toward your product

Influence on customer behavior toward purchasing. Digital signage is convincing

Branding for the target audience

Understanding of the message

Small/Medium Businesses or Retail

Digital signage enables SMBs with little or no IT staff to quickly and affordably set up interactive signage in a lobby or at a front desk. Digital signage at the point of purchase has been proven to effectively drive sales by displaying relevant and readily available product information. Because the point-of purchase is oftentimes the point-of-decision, digital signage also acts as sales guiding tool, bridging the gap between retail browsers and retail buyers. It can also be used to inform staff on customer information and product benefits.\

Hospitals and Medical Offices

Digital signage platforms help communicate more effectively with patients, visitors, and staff to create a better experience. Physicians, dentists, and other specialized health practitioners inform and educate patients with digital signage. It can encourage patients to practice proper health prevention and have regular exams. It can be used as a means of in-house education and even advertisement for procedure upsell and products promotion. In addition, staff facing digital displays can act as a training tool for internal employee education and information

Schools and Universities

Institutions can utilize digital signage to reach students and staff in lobbies, cafeterias, and other high-traffic areas. Applications for digital displays in schools are gaining momentum as school districts look for ways to cut costs and communicate more effectively with students and parents. Different applications can be installed to help display lunch menus, upcoming events, discipline policy reminders, as well as daily announcements. With improved communication that digital signage creates between faculty and students, the signs actually reduce communication expenses.

Banking

Compelling screen displays are important in public areas where captive audiences dwell. In bank teller lines, most patrons stand still while they all face the same direction. Digital signage in banks can aid in informing, distracting, and influencing bank patrons. It can also be used to inform of interest rate fluctuations, changes in bank procedures, and can even be used to increase margins on bank offerings and services. In addition, digital signage can create a better ambiance for the employee work environment by providing entertaining, engaging, and relevant content for persons working on both sides of the teller counter.

Elements of Digital Signage

Display/monitor
The display platforms for digital signage can be Plasma screens, LCDs, HD Projectors, touch screens, LED sign boards, DLP rear projection TVs, older tube based TVs, and standard monitors.

Media player
The media players function essentially as storage devices to play back digital media content. They can operate on their own, or they can be networked so you can update your digital signage more easily.

Software
There are a number of different software programs that allow digital signage to be incorporated in a variety of ways. They allow the user to create customized content that includes video and audio through a computer program.

Connectivity
Information can be delivered to your central platform to your players through your LAN/WAN/Internet connection. The players then connect to your displays using cables.

Content
Through drag-and-drop software applications, content can be uploaded to media players and delivered to customers, employees, and audiences through the display portal and monitors.

There are three main types of digital signage

Stand-alone Digital Signage

Web-based Digital Signage

IPTV-based Digital Signage

Stand-Alone Digital Signage

Stand-alone digital signage deployment is very simple. It consists of a display and a computer. The computer is not connected to a network. The contents of the digital display(s) will be controlled by this computer. New display contents can be installed using a USB memory stick or other portable storage device. A simple stand-alone digital sign might only display a single fixed display of content or it might change different parts of the display based upon a static schedule.

Advantages

Deployment is easy and simple.

Cost effective. No cost for network connectivity

Can be managed and controlled by an employer or user

Disadvantages

Provides only display of semi-static contents (i.e., when the contents are loaded – the contents are fixed until someone physically comes to the computer and loads new contents). However, as noted above the contents could be display in a time dependent manner

The lack of network connectivity limits the information that can be provided to be display to semi-static contents that are known when the contents are written to the storage device for later loading into the computer

Cannot be used to deliver information that changes (in an unpredictable way) faster than the time between loading new content into the computer

Web-Based Digital Signage

In this type of digital signage, the contents of the signage/display can be directly controlled by a local web browser .All the contents on the display(s) can be easily controlled by users/administrators from anywhere on the network that is able to reach this device (either directly or through a proxy).

Advantages

No server architecture is required

Simple and easy deployment with remote access from any browser.

All of the content management can be done via a web browser from a network attached computer

It is a scalable solution, since the rendering of the content is done locally – allowing each sign to display information specific to this display.

Can support different accounts with different access – enabling different types of users and administrators to have different rights with respect to controlling the device and the contents that are displayed.

Cost effective. No need for expensive software or hardware (aside from the cost of the digital sign, associated computer, network connectivity, and electricity)

IPTV–Based Approach

In the IPTV approach all of the contents are distributed by a streaming IPTV media server. In this approach contents such as video, graphics, animations, images files, and web contents are directly distributed from a central media server to media players attached to networked displays. A central network manager handles the task of organizing, managing, and distributing content to a media player connected to each display. This approach is very suitable for a large number of displays that will display only a limited number of different streams of content. This approach could be viewed as a closed IPTV service, where different displays can select different IPTV “channels”. Advantages

SRTP or other techniques can be used to secure the content and provide data integrity.

Due to the commercial use of IPTV, IPTV services can be highly stable and have high available.

Provide advanced features such as unlimited channel capacity (unlike analog TV based distribution which offers only a finite number of channels of capacity).